Our Services
We are a corporate web design agency who are passionate with our pixels.
We specialise in WordPress development and we create pixel perfect themes.
TV Commercials Production 電視廣告製作
For years we put all our experience and professionalism into every project and we are a well equipped crew to provide full range service on TV commercials production. Since the placement cost would be the highest among those video media, so how to hit the targeted audience in a limited airtime would be the main concern of our work. We will work together with the client to locate the key theme and message of the TVC before all production process begin.
多年來我們一直以專業的技術和豐富的經驗,為客戶策劃及製作不同電視廣告。由於電視廣告的成本非常高,因此如何在有限的播出時間内吸引目標受眾,是製作電視廣告的重點。而我們的工作除了是廣告的製作外,更重要的是與客戶攜手為廣告創立關鍵主題,讓廣告發揮最大效果。
Pre-Production Briefing
Our team will begin the project with a brief to understand more about the product, the target and the budget of the client. Those information we collected is important to locate the main theme of the coming TVC. And we will fully explain our working process to the client in the briefing.
我們的團隊會首先深入了解有關客戶的產品,廣告目標和製作預算。這些將資料有助於為廣告創立關鍵主題。我們也將會向客戶說明我們的工作流程和安排。
Research and Analysis
After collecting all the needed information, we will begin the research and analysis on the coming advertised product. We will go deeper to understand the unique point of the product, the buying behavior of the target user, and also the exiting competitor in the market. All these information will be useful to project the main theme of the coming TVC and also the media planning.
在收集所有必要的資料後,我們將開始研究和分析產品的特性、目標用戶的購買行為、市場上競爭者的特點。這些資料將有助為產品定立廣告策略及提供媒體策劃。
Creative and Storyboard
We will base on the result of our research to locate the main theme of the coming TVC. Storyboard will be provided to the client together with all production details and the budget projected. Clients may have comments on the storyboard and we are please to communicate with the client in this stage.
我們將會以分析的結果為產品定立廣告策略。客戶將會收到廣告的故事及概念,製作細節和製作預算。我們非常重視在這個階段和客戶緊密溝通,目的是確保我們所定立的廣告策略沒有客戶違背的意向,以及在預算和製作細節上取得客戶的認可。
Production and Video Shooting
We will arrange and coordinate all the production details before video shooting, including location selection, talent casting, fitting, make up talent, props etc. We will base on the storyboard to have different equipment to produce the video in the shooting scene.
我們將安排和協調所有拍攝前的細節,包括選點、演員安排、服裝、化妝,道具等。我們的團隊配備了各種專業設備,以滿足不同影片的需求。
Post Production
We provide full post production services including video editing, 2D and 3D animation, motion graphic design, visual and panel effect, V.O. recording, etc.
我們提供全面的後期製作服務,包括影片剪接,2D和3D動畫創作,影片視覺特效,旁白及配音等等。
Media planning and placement
Media planning and placement would be formed and arranged based on the theme located and client’s need. Our professional team would place the much cost effective media exposures for client’s advertising plan.
我們會因應我們所定立的廣告策略、定位及預算,為客戶提供媒體策劃及投放。我們會以最具成本效益的方案為客戶計劃廣告的媒體投放
Online Visual Media 網絡視訊媒體
Today, Online Visual Media is one of the most powerful advertising tools. The coverage and impression rate would be the highest among those visual media. Moreover, it is more easier to reach the targeted customer by online technology. However, the characteristic of online visual media have a basic different from traditional TV commercial, whatever the presentation or the theme should be relocated to fit the media. It is all because the behavior of the user is different from the traditional TV user. For example, if you use the same video, which use for TV broadcast, place on the online visual media, you may can't enjoy the powerful benefit from this new media. Our work, is all about how to relocate the video theme and presentation to help client get a expected reward from this new media.
如今,網絡視訊媒體是最強大的廣告工具之一。它無論在覆蓋面和展示率上,都在是視覺媒體中排行最高的,而且它更容易通過網絡分析技術來接觸目標客戶。然而,因為網絡用戶的行為不同於傳統電視用戶,因此網絡視訊媒體的特點和傳統的電視廣告存在着基本區別,無論是在廣告策略還是廣告表達手法上,都應該重新定位,以適應網絡媒體的特點。例如,如果使用和電視廣播相同的20秒影片,投放在網絡視訊媒體上,你便可能無法享受這種新媒體的強大優勢。因此,我們的工作就是幫助客戶制定適應網絡視訊媒體的廣告策略,善用這一強大媒體的優勢。
Media Platform Coverage
媒體覆蓋率
The coverage and impression rate is keep increasing of Online Visual Media. It is more easier to reach the targeted customer by online technology. There are many online visual media in the market including News site, public video site for example Youtube, Vimo. Use Youtube as an example, its daily Homepage impressions in Hong Kong is 1,800,000, and there are more than 3.5 million visits, reaching 68% of the population of Hong Kong. Moreover it can filter audience by demographic, location, language, content, keyword, category, and specific video or content partner. Many advertisers are enjoying a powerful benefit from this new media.
Online Video Presentation
網絡視訊廣告表達手法
Since behavior of the user is different from the traditional TV user so the characteristic of online visual media have a basic different from traditional TV commercial. And thus whatever the presentation or the video theme should be relocated to fit the media if the advertiser want to reach the advertising target through this media. Many different presentation can be applied online such as video program, micro-film, a series of video promo, etc. Our work, is all about how to produce an advertising video which can help client to reach the target from this new media.
因為網絡視訊用戶的行為不同於傳統電視用戶,因此網絡視訊媒體的特點和傳統的電視廣告存在着基本區別,無論是在廣告策略還是廣告表達手法上,都應該重新定位以達到廣告的目標。網上視訊廣告的表達方法有許多諸如系列節目,微電影,系列宣傳片等等。我們的工作就是幫助客戶制定適應網絡視訊媒體的廣告策略,善用這一強大媒體的優勢。
Media Placement Cost
媒體投放成本
The advertising cost of online visual media is in various type. From a fixed lump sum, per impression to per clicks, etc. But whatever type it is, as per impression, the cost would be the lowest among those visual media. Client can enjoy a better cost combination in different media. Our work, is professional in planning the visual media combination for client.
網絡視訊廣告的付費類型很多,可以是固定收費、根據展示率收費、根據點擊收費等等。但無論何種收費類型,以展現率計,它都是視覺媒體中最低的。這讓客戶可以有更好的媒體成本組合。我們的工作就是幫助客戶因應不同媒體的廣告效果和特點,為客戶計劃有效的媒體投放,以滿足客戶的廣告目標。
TV Adv Mag and Corporate Video 電視廣告雜誌及企業宣傳片
TV program and Corporate video is the more informative way to promote the product or company to customers. We provided full services on producing those videos and we work across the entire production process, concept development, design, storyboard development, pre & post production and media planning.
電視節目及企業宣傳片是以較為詳細的方式來介紹客戶的產品或公司。我們為這類影片提供全面的前後期製作服務,包括所有前期安排、撰稿、演員安排、拍攝和影片剪接、動畫創作、配音,等等...
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Pre-Production Meeting
Our team will begin the project with a brief to understand more about the product, the target and the budget of the client. And we will fully explain our working process to the client in the briefing.
我們的團隊會首先深入了解有關客戶的產品,廣告目標和製作預算。 -
Pre-Shooting Arrangement
We will arrange and coordinate all the production details before video shooting, including location selection, talent casting, fitting, make up talent, props etc.
我們將安排和協調所有拍攝前的細節,包括選點、演員安排、服裝、化妝,道具等。 -
Post Production
We provide full post production services including video editing, 2D and 3D animation, motion graphic design, visual and panel effect, V.O. recording, etc.
我們提供全面的後期製作服務,包括影片剪接,2D和3D動畫創作,影片視覺特效,旁白及配音等等。
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Script Writing and Storyflow development
We will base on the client's target and idea to provide script writing and storyflow development to the project. We will base on the client's target and idea to provide script writing and storyflow development to the project.
我們將因應客戶的目標和構思,提供撰稿和策劃影片流程。 -
Video Shooting
We provide full video shooting services and we will base on the script and storyboard to have different equipment to produce the video in the shooting scene.
我們提供全面的製作服務,我們的團隊配備了各種專業設備,以滿足不同影片的需求。
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Master Outpur / Media Placement
We would output the video master for clients' different usage. And we can arrange media booking for the TV adv mag base on client's target and advertising budget.
我們會提供製成品的母帶輸出,我們亦會因應客戶的廣告目標及預算,為客戶提供最具成本效益的媒體策劃及投放。
Media Planning and Placement 媒體策劃和投放
There are various video media platform in the market today. Each media have their own characteristic and target customers. One single video for every media placement would not be a suitable way nowadays. As the production technology raise and cost come down, create an unique video for each media would be affordable and more effective in reaching advertising target. We provide you a full range solution on various video production.
現今社會上的視訊媒體五花八門,每個媒體的特性、覆蓋面和客户群都有所不同,再以同一模式或單一的影片廣告作全綫投放,實在不會是一個合適的方式。隨著技術的提高和成本的下降,要為不同媒體製作獨特的影片廣告是可達到的,而且更有效達到廣告目標。我們可以因應不同媒體的廣告效果和特點,為客戶製作最切合該媒體的影視廣告策略,以更有效地滿足客戶的廣告目標。-
TV Commercials
Traditionally, TV commercials can targeting the most of the public consumers. It is effective in building brand image and ad hot promote for various kind of industries. But the placement fees would be the highest, clear advertising theme should be located and the TV Commercials should be produced to attract the selected audience. Well themed video with High frequency spot in the selected time zone would be effective in achieving the advertising target. If only low frequency spot can be afforded, more alternative budget may be need to consider. see more
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Online Visual Media
High targeted customer hit rate with lower media placement cost, online video media become one of the most powerful way to promote your product nowadays. Different from TV broadcasting, various video format can be apply online, and it is more easier to reach the targeted customer by online technology. However, the characteristic of online visual media have a basic different from traditional TV commercial, whatever the presentation or the theme should be relocated to fit the media. see more
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Outdoor Visual Media
Outdoor TVs guarantee impressive and prolonged exposure across the city, reaching out to a vast and diverse audience. It is an excellent alternative to prime time TV commercials to promote some ad hot campaign. Its localization allow advertiser target their customers more accurately, and this advertising medium is one of the most cost-effective.