ANNEAL A.P.Social Media
Social Media video advertising
would be the leading trend in 21 century
YouTube Video 網絡廣告製作
Today, Online Visual Media is one of the most powerful advertising tools. Use YouTube as an example, its daily Homepage impressions in Hong Kong is 1,800,000, and there are more than 3.5 million visits, reaching 68% of the population of Hong Kong. Moreover it can filter audience by demographic, location, language, content, keyword, category, and specific video or content partner. Many advertisers are enjoying a powerful benefit from this new media.
However, the characteristic of online visual media have a basic different from traditional TV commercial, whatever the presentation or the theme should be relocated to fit the media. It is all because the behavior of the user is different from the traditional TV user. For example, if you use the same video, which use for TV broadcast, place on the online visual media, you may can't enjoy the powerful benefit from this new media.
Our work, is all about how to relocate the video theme and presentation to help client get a expected reward from this new media.
如今，網絡視訊媒體是最強大的廣告工具之一。以YouTube為例，其在香港主頁每日曝光率達1,800,000，並擁有350萬瀏覽人次，達到香港的人口人口的68%。此外，它可以根據性別年齡、地區、語言、內容、關鍵字、類別以及特定影片或內容夥伴來篩選目標用戶。許多廣告商正在享受這一新媒體的強大優勢。。
然而，因為網絡用戶的行為不同於傳統電視用戶，因此網絡視訊媒體的特點和傳統的電視廣告存在着基本區別，無論是在廣告策略還是廣告表達手法上，都應該重新定位，以適應網絡媒體的特點。例如，如果使用和電視廣播相同的20秒影片，投放在網絡視訊媒體上，你便可能無法享受這種新媒體的強大優勢。
因此，我們的工作就是幫助客戶制定適應網絡視訊媒體的廣告策略，善用這一強大媒體的優勢。
YouTube Advertising Production and Placement YouTube廣告製作及投放
When the behavior of YouTube users have a basic different from traditional TV commercial, the presentation or the advertising theme should be relocated to fit that new media. Our team will produce the video according to the new characteristic of YouTube media, in order to help client get a expected reward from this new media.
因為YouTube用戶的行為不同於傳統電視用戶，因此YouTube廣告無論是在廣告策略還是廣告表達手法上，都應該重新定位，以適應網絡媒體的特點。我們的製作團隊會圍繞YouTube的特性，為客戶提供具創意的前後期製作服務，幫助客戶善用這一強大媒體的優勢。
The advertising placement on YouTube have various choice. YouTube can filter audience by demographic, location, language, content, keyword, category, and specific video or content partner. We will base on the client's need, target and budget to propose the most cost effective plan.
YouTube廣告投放的有很多選擇，它可以根據性別年齡、地區、語言、內容、關鍵字、類別以及特定影片或內容夥伴來篩選目標用戶。我們將根據客戶的需求，目標和預算，提出最符合成本效益的YouTube廣告投放計劃。
Pre-Production Briefing
Our team will begin the project with a brief to understand more about the product, the target and the budget of the client. Those information we collected is important to locate the main theme of the coming TVC. And we will fully explain our working process to the client in the briefing.
我們的團隊會首先深入了解有關客戶的產品，廣告目標和製作預算。這些將資料有助於為廣告創立關鍵主題。我們也將會向客戶說明我們的工作流程和安排。
Research and Analysis
After collecting all the needed information, we will begin the research and analysis on the coming advertised product. We will go deeper to understand the unique point of the product, the buying behavior of the target user, and also the exiting competitor in the market. All these information will be useful to project the main theme of the coming TVC and also the media planning.
在收集所有必要的資料後，我們將開始研究和分析產品的特性、目標用戶的購買行為、市場上競爭者的特點。這些資料將有助為產品定立廣告策略及提供媒體策劃。
Creative and Storyboard
We will base on the result of our research to locate the main theme of the coming TVC. Storyboard will be provided to the client together with all production details and the budget projected. Clients may have comments on the storyboard and we are please to communicate with the client in this stage.
我們將會以分析的結果為產品定立廣告策略。客戶將會收到廣告的故事及概念，製作細節和製作預算。我們非常重視在這個階段和客戶緊密溝通，目的是確保我們所定立的廣告策略沒有客戶違背的意向，以及在預算和製作細節上取得客戶的認可。
Production and Video Shooting
We will arrange and coordinate all the production details before video shooting, including location selection, talent casting, fitting, make up talent, props etc. We will base on the storyboard to have different equipment to produce the video in the shooting scene.
我們將安排和協調所有拍攝前的細節，包括選點、演員安排、服裝、化妝，道具等。我們的團隊配備了各種專業設備，以滿足不同影片的需求。
Post Production
We provide full post production services including video editing, 2D and 3D animation, motion graphic design, visual and panel effect, V.O. recording, etc.
我們提供全面的後期製作服務，包括影片剪接，2D和3D動畫創作，影片視覺特效，旁白及配音等等。
YouTube Adv placement
Media planning and placement would be formed and arranged based on the theme located and client’s need. Our professional team would place the much cost effective media exposures for client’s advertising plan.
我們會因應我們所定立的廣告策略、定位及預算，為客戶提供媒體策劃及投放。我們會以最具成本效益的方案為客戶計劃廣告的媒體投放